Communication Strategy 2025-28

Considering the customer journey should be at the forefront of all we do, and we want the citizen of Scotland and our stakeholders to feel their journey across the Scottish Government is consistent.

Our website adheres to Digital Scotland Design System standards, and this brings with it a more Scottish Government aligned aesthetic using their blue colour palette. This is more accessible in terms of appearance due to the layout, font, structure and colours. We aim to further enhance this user experience by making similar style changes across different channels, systems and products including:

• publications
• correspondence including letterheads, emails
• IT systems
• Saltire intranet
• logos